Smileline

Pricing

One core plan. Unlimited locations.

£199 per practice, per month. Start with 14 days free, then add AI or the Power Dialer only when you need them.

Core platform

14-day free trial
£199 per practice / month

The complete front-desk platform for one practice, whether you run one clinic or a growing group.

Billed monthly in GBP · prices exclude VAT

Everything in Core

  • Unlimited locations
  • Patient CRM and journey pipelines
  • WhatsApp, SMS, email and website chat inbox
  • Calendar, practitioner rotas and online booking
  • Lead capture, attribution and reporting
  • Automated reminders, recalls and follow-ups
  • Marketing campaigns with 5,000 paid SMS and WhatsApp credits each month
  • Booking deposits and no-show policies
  • Roles, permissions and audit history
  • Setup, data migration, onboarding and team training

Optional add-ons

Add more power when you need it.

Both add-ons require Core. Owners can enable either one at any time, and changes are applied immediately with proration on the next invoice.

AI Assistant

Add-on
£99 per month

Give your team a faster inbox and let your website answer questions from your own practice knowledge.

  • Inbox reply suggestions
  • Conversation summaries
  • Knowledge-grounded website chat answers
  • Flat monthly price with no metered AI usage

Enable any time from Settings → Billing

Power Dialer

Add-on
£49 per month + usage

Call patients from the browser, keep every outcome attached to the record and move through the queue without copying numbers.

  • Outbound browser calling and call tracking
  • Optional call recordings and local caller numbers
  • Answered calls billed per started talk minute
  • Unanswered calls are not charged

Enable any time from Settings → Billing

Power Dialer usage covers Smileline-managed phone numbers and answered talk time. Bring-your-own Telnyx accounts receive those usage charges directly from Telnyx. Prices exclude VAT.

Pricing FAQ

Quick answers about Core, add-ons and billing.

Is Core priced per location or provider?

No. Core is £199 per practice, per month, and includes unlimited physical locations. Adding another clinic or practitioner does not change the Core subscription price.

How does the 14-day free trial work?

We collect a payment method when the trial starts, but the first Core charge is made only after 14 days. Cancel before the trial ends and you will not be charged.

What are paid marketing credits?

Core includes 5,000 paid-message credits each month for SMS segments and WhatsApp marketing-template sends. Email campaigns do not use these credits. Additional paid-message usage is billed separately.

How are add-ons billed?

The AI Assistant is £99/month. The Power Dialer is £49/month plus usage. Owners can enable or disable either add-on from Settings → Billing; changes apply immediately and are prorated on the next invoice.

What counts as Power Dialer usage?

On the Smileline-managed calling account, each active phone number is billed monthly and answered calls are billed per started minute of talk time. Unanswered calls cost nothing. Bring-your-own Telnyx accounts pay number and call charges directly to Telnyx.

Is there a setup fee?

No. Setup, data migration, onboarding and team training are included with Core.

How long is the contract?

Core and its add-ons renew monthly. You can cancel from Settings → Billing at any time, and access continues until the end of the current billing period.

What currency will I be charged in?

All prices are in pounds sterling and exclude VAT where applicable.

Take control of your patient pipeline.

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